brand architect.
brand architect.
The Challenge
Prime Foods, the leading protein distributor for elite steakhouses in the United States, was struggling to grow their global business.
The Big Idea
Educate consumers about the innovations they are making in the industry by launching a consumer brand with the world’s first bespoke protein service.
The Result
A 16% increase in sales across all channels in the first 12 months after launch.
The new Verité brand kicked off with the launch of Meritage - Prime Foods’ flagship line of consumer products.
Transparency: An unconventional approach in the meat industry - for an unconventional brand.
Prime Foods’ unscripted Authentic Video tells the story of what makes them unique.
The creation of an aspirational consumer brand.
We leveraged their experience and reputation in the restaurant industry to add an e-commerce component to their business.
The strategic use of video in social media has organically spread awareness of the brand and resulted in strong sales growth.
Concierge by Verité: the world’s first bespoke protein service.